To be a data-driven marketer is to get to know your customers intimately. This gives you the chance to offer them an individual experience that’s much more sophisticated than any marketing.
Marketing targets that align with your business goals are a good place to start. They’ll be your route map.
Google Analytics
Google Analytics is one of the most useful tool that you can have for website traffic and visitor behavior as it provides a lot of useful information that you can use to support marketing efforts and enhance website performance.
Know your demographics, retention and location reports. Measure your marketing campaigns and website designs with page views, session duration, and bounce rates reports.
Get a better understanding of how users move around your site with the Behavior Flow report and identify the friction points that might stop users from making the conversion. For example, if you get a lot of traffic but little engagement on your homepage then maybe it’s the wrong experience or it is not right for the visitor.
You can track and optimize your marketing campaigns using clicks, cost and conversions in Google Analytics. What’s more, if you connect your GA account with other Google products and tools to optimize even further – such as destination goals, to identify pages on your site that get people clicking on the form (for example, thank you pages after someone fills out forms) – you have success.
Social Media Analytics
You’ll get social media analytics to learn about who is your audience, when are they most active, and what they want – which is incredibly valuable data for building the content that will reach and attract them.
We can also use social media analytics to keep track of how well marketing campaigns are going, and make data-driven decisions on how to proceed. You might need to shift spending or message to create the best results, if your campaigns are not yielding as you’d like.
Track your KPIs and calculate ROI and business decisions based on it. Social media accounts — Many now have built-in analytics, and there are third-party tools that provide more detailed reports. Softwares such as Rival IQ can curate reports and dashboards according to the metrics that matter the most to your approach, such as which posts have done better than others, or which posts and images appeal to people most.
Email Marketing Analytics
Email campaigns can serve the purpose of bringing specials or news to current or prospective clients through emails while analytics determine the success factors (Click-through rate, Conversion Rate, Unsubscribe Rate and Unsubscribe Rate).
Monitoring these metrics allow marketers to spot patterns and where performance could be improved in real time. For example, click-through rates are one way for marketers to see if their email content is engaging and engaging the recipient, demographic information about their email addresses gives them a lot of useful data for future campaigns.
Email marketing analytics can also help companies align campaigns with other activities with customers. Publish Press releases on new products for example will help drive traffic to your site and conversion rates can then be counted in Google Analytics and all the email newsletters that are sent for this campaign.
Website Analytics
Web analytics are a must have feature which will allow businesses to take the smart marketing decisions based on actual data that results in increased ROI for your business.
For best website analytics, start with clearly defined and quantifiable objectives for your digital marketing strategy. This will provide a basis for logging metrics and understanding data. Also important is the reason your website exists in the first place – is it to drive more traffic, conversions or engagement?
After you determine your objective, web analytics software such as Google Analytics to measure website performance and traffic patterns. With Google Analytics for analyzing site information and tracking user actions, you can tailor your website to the users’ requirements and boost your promotional ROI.