Guerilla marketing can allow brands to generate traction that they wouldn’t otherwise be able to do by other means, but before starting this unconventional campaign, you have to be clear about all the risk and set clear goals.
When Red Bull sponsored the world record skydive by the daredevil Felix Baumgartner, they pioneered public publicity stunting resulting in a widespread media and popular exposure.
Publicity Stunts
Events and elaborate experiences are a great way to entice people in and grab their attention via publicity stunts. By selecting a different place, or re-using something trending or causing a reaction and reaching consumers emotionally, PR stunts have the potential to instill long-lasting brand memory and build huge brand awareness and brand affinity for brands.
Nike’s “Just Do It” campaign — a PR stunt full of emotion that left audiences moving — became one of the most memorable advertising campaigns of all time. Blendtec did the same trick with viral videos of household items such as golf balls and iPhones mixed – “Will It Blend?”.
But, if publicity stunts are being planned, you must conduct a feasibility study to be sure that what you’re thinking of is creative and feasible. That way, your stunt will have the audacity needed for maximum impact and a memorable performance.
Social Media
Often in guerrilla marketing projects, you use the engagement ability of social media. By implementing hashtags and engaging campaigns on Instagram or Twitter, companies can build awareness about their product or services and connect with customers in a surprising and unique way.
The best guerilla marketing strategies involves creating lasting experiences for the public. This can be anything from a concert on stage to giant sculptures in public spaces, such campaigns provide the opportunity for people to share it through social media and make it reach scaled way beyond.
Find an event that coincides with a current trend or important event for maximum guerrilla marketing effect. And Red Bull did, sponsoring Felix Baumgartner’s world record attempt from space in a viral and media-grabbed move – all the more reason to cement Red Bull’s positioning as a sports-based, life-enhancing and lifestyle brand that pushed its customers to be bigger than their skin, and to follow their dreams.
Creative Content
Going with the wind marketing is all about unique, noticed content – videos, memes, challenge challenges – that generate buzz on the internet. YouTube, Instagram and TikTok Social Media — Social media helps these campaigns gain organic traffic.
Blendtec is a fantastic example of successful guerrilla marketing, viral videos showing their products mixing common everyday products such as iPhones and golf balls drove millions of views and increased brand awareness.
Guerrilla marketing can be a good practice for businesses who want to target particular demographics or geographic areas. Profit from the local fashions and events to touch consumers on a deeper level and create long-lasting and positive brands impressions for your brand in their desired demographic. Businesses have to know their audience before they use guerrilla techniques, though, so they can try guerrilla tactics on them to ensure that they don’t go awry and actually accomplish something – that guerrilla tactics won’t go wrong and accomplish something you didn’t intend – however before you deploy guerrilla tactics make sure you understand what you are working with and how you want it to work – therefore.
Online Surveys
If full-on campaigns are out of your budget, online surveys are a great compromise. They are fast, cheap and still promote your brand; though – just remember: what you pay for might come at a higher price in planning. Not taking all things into account prior to the start of a project can be catastrophically bad for you.
Guerilla advertising should be designed to intrigue and please, while not getting people to identify in a negative way.
Nike’s “Just Do It” campaign is one of the most famous. That famous tagline summed up what they stood for and spread to everyone around the world which reverberated worldwide, resulting in a lot of exposure and influence.
You’ll want to ensure that your campaign tries with only a portion of your users before you push the button hard, or else it will go viral for the wrong reasons – covering or blocking fire hydrants without a permit or stopping traffic on sidewalks without property owners’ permission.