Let’s be honest. The old B2B SaaS playbook is getting a little… tired. Endless cold emails,…
Continue ReadingAuthor: Markus Charles
Building a Marketing Strategy for the Creator Economy and Micro-Influencers
Let’s be honest. The marketing landscape feels like it’s shifting under our feet. One day it’s…
Continue Reading
Beyond the Box: Smart Strategies for Marketing Interoperable Products
Let’s be honest. Marketing a single, standalone product is tough enough. But when your product is…
Continue Reading
Marketing in the Age of AI-Generated Content and Synthetic Media
Let’s be honest—the marketing landscape is shifting under our feet. It’s not just a new tool…
Continue Reading
The Invisible Architect: How Behavioral Economics Shapes Employee Policies and Culture
Think about the last time you chose the “healthy” salad over the burger in the cafeteria.…
Continue Reading
Managing the Transition from Project-Based to Product-Centric Organizational Structures
Let’s be honest. For decades, the project model was the default. You know the drill: a…
Continue Reading
Accounting for the Creator Economy: Navigating Revenue, Deductions, and Your Digital Assets
Let’s be honest. When you started creating content, you probably didn’t dream you’d also need to…
Continue Reading
Crypto Asset Accounting and Tax Compliance Strategies: A Practical Guide
Let’s be honest—crypto accounting can feel like navigating a maze in the dark. One minute you’re…
Continue Reading
Sustainable Business Models for Circular Economies: Moving Beyond the Take-Make-Waste Trap
Let’s be honest. The old way of doing business—the linear “take, make, dispose” model—is hitting a…
Continue Reading
Micro-factory Manufacturing and Localized Production: The Small-Scale Revolution Reshaping Our World
For over a century, the mantra of manufacturing was simple: bigger is better. The image of…
Continue Reading