Think about the last time you felt truly understood. Not just heard, but seen. That’s the…
Continue ReadingAuthor: Markus Charles
The application of behavioral economics in small business marketing and sales
Let’s be honest. Running a small business is tough. You’re competing with giants who have budgets…
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Financial Literacy and Money Management for Teenagers: Your Guide to Building a Smart Money Mindset
Let’s be honest—money talk can feel boring, confusing, or just plain irrelevant when you’re a teenager.…
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Financial Preparedness for Climate Change and Extreme Weather: Your Money’s New Reality
Let’s be honest. The forecast isn’t just about rain or shine anymore. It’s about wildfires swallowing…
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Neurodiversity-Friendly Financial Systems: Why Money Management Needs a Rethink
Let’s be honest. For many of us, managing money feels like a chore. For neurodivergent individuals—those…
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Financial Planning for Polyamorous Families: Building Security Beyond the Dyad
Let’s be honest. Most financial advice is written for a world of twos. Couples. Joint accounts.…
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Developing a Community-Led Growth Framework for B2B SaaS
Let’s be honest. The old B2B SaaS playbook is getting a little… tired. Endless cold emails,…
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Building a Marketing Strategy for the Creator Economy and Micro-Influencers
Let’s be honest. The marketing landscape feels like it’s shifting under our feet. One day it’s…
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Beyond the Box: Smart Strategies for Marketing Interoperable Products
Let’s be honest. Marketing a single, standalone product is tough enough. But when your product is…
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Marketing in the Age of AI-Generated Content and Synthetic Media
Let’s be honest—the marketing landscape is shifting under our feet. It’s not just a new tool…
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